My concept of custom artwork is utilizing fabric samples, color swatches, photos, etc.,  to attain the goal of creating pieces that belong and not look as if they were made for that particular venue.
What happens, happens naturally; I have a sense of how I want the piece to look. I keep moving things around until I accomplish that goal, which is to create a friendly atmosphere through the wide use of colors and textures, employing various mediums and materials to achieve depth, shape and balance.